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It can be every little thing Dubai aficionados try to look for of their chocolate — buttery and insanely creamy, with a easy, loaded mouthfeel that's from time to time punctuated by a knafeh crunch. The filling boasts an amazingly pure pistachio flavor. I am comprehensively obsessed with this bar. All its components meld with each other seamlessly, and the result is something genuinely decadent. If you're looking to level up your Dubai chocolate video game, this is an easy-to-endorse bar, even though I'm not sure I would begin a newbie with this a person (but nonetheless, that's just me). one. Charles Chocolates
The Dubai chocolate bar became a social media feeling just after an ASMR-triggering TikTok video showcasing the confection went viral in December 2023.
When you have nevertheless to hop on the Dubai chocolate practice, Don't be concerned, because the pattern remains to be firmly in its heyday — and You do not even need to make your own private pistachio cream to try it. In actual fact, before in 2025 Shake Shack released a Dubai chocolate shake, and the same summer noticed Crumbl dropping a stellar Dubai chocolate brownie, Significantly on the delight of doting supporters (myself amid them).
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Within an interview with the BBC before this 12 months, Yezen Alani, co-founding father of FIX, described the Intercontinental Highlight as "flattering and humbling". Nonetheless, Even with Deal with's designs for worldwide expansion, its Can't Get Knafeh Of It bar continues to be only accessible while in the UAE, pushing unbiased chocolatiers and multinational brands for example Lindt and Ülker to imitate the original and deliver their particular versions to satisfy global demand.
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This is a bestseller influenced by a traditional Center Eastern dessert that continues to be reimagined with a modern twist. The mixture of phyllo, pistachio and chocolate has considering the fact that motivated innumerable other desserts with similar flavor profiles.
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It's spawned waitlists at chocolate counters across Europe and the United States and impressed limited-version collaborations with big brands like Shake Shack and Starbucks. Supermarkets have begun rationing Dubai chocolate, and people have been caught smuggling the prized bars. To put it briefly, the Dubai chocolate fad has shaken the global chocolate sector.
It can be the best amalgamation of taste, texture, indulgence and nostalgia. It had been born to become a champion – Nabil Chehab
Nevertheless it doesn't conclude with Hamouda or Fix Dessert. Following the viral TikTok video above — wherein an influencer highlights its signature crunch, rich pistachio filling, and legendary chocolate design that switch this dessert right into a get the job done of art — introduced the Dubai chocolate bar to fame, Other individuals caught on.
Fortunately for Dubai chocolate lovers, the 3 primary ingredients that make it so irresistible — pistachio, shredded phyllo dough, and chocolate — make this treat not merely a fresh favorite but in addition an inspiration for desserts comparable to a Dubai chocolate bar.
But I stopped in my tracks Once i realised that the longest queue wasn't for lebkuchen (gingerbread biscuits baked for Christmas) or the traditional stollen fruit bread, but for a new kid to the block: Dubai chocolate.